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Some tips on how to create a vibrant startup blog

Some tips on how to create a vibrant startup blog

Putting the Spotlight on Minimal Viable Messaging

For startups and fast-moving companies, messaging plays an important role. Minimal Viable Messaging (MVM) is an agile approach to messaging development.

Six Crucial Ingredients to Develop Awesome Messaging

How Startups Can Develop Compelling Messaging

Startup marketing shouldn't be daunting. Here's a seven-step process for startups to embrace marketing.

How to Get Started With Startup Marketing

10 Reasons Why I Love Working for a Startup

Startups and entrepreneurship is hot, but is it being over-sold?

Job One for a Startup CEO: Welcome New Customers

This is why it's a no-brainer for a startup's CEO to welcome new customers into the fold. It's a way of saying: "We're excited about your decision".

How Startups Can Get Pricing Right

Startups struggle with pricing because they must balance the need for revenue with the need for customers.

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Should Startups Dare to Compare?

Messaging for Startups (Presentation) - why it's important and how to create effective messaging.

Messaging for Startups (Presentation) - why it's important and how to create effective messaging.

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Startup messaging is an impossible ingredient for startup success, but it can be challenging to develop. Here's insight on the hurdles that startups see

Canada needs better startups, not more.

Does Canada needs more startups, or does it need better startups? The answer is simple: quality over quantity to create a strong and vibrant ecosystem

There's Nothing Magical About Startup PR

Too many startups believe PR can solve all their problems. The truth is it involves a lot of work, commitment and patience.

Never Stop Marketing to Your Startup Customers

When a startup attracts a customer, it needs to keep on marketing to keep them in the fold and turn them into an evangelist.

Pricing Pages Are Sweet Marketing Opportunities

When it comes to closing sales, too many companies do themselves a disservice with bland or dull pricing pages on their Websites.

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