Developing a social media strategy and plan for implementation is so much more than simply creating a Facebook or Twitter Account and posting updates. It's more than scheduling updates in Hootsuite and hoping your prospects respond. Rather, a successful strategy will likely incorporate these steps.
The 21 New Rules of Content Marketing [INFOGRAPHIC]
#SEO, Search Engine Optimization, is a critical component of any successful digital marketing plan. This SEO #infographic highlights 5 steps to creating a successful SEO strategy. It also graphically depicts the ever-changing SEO landscape.
The potential benefits and disadvantages of allowing employees to use social media in the workplace are still being debated today. While most companies know that social media is a fantastic tool for connecting with customers and clients, it’s not as clear whether or not its use internally is helpful or detrimental to productivity and company morale.