7 Ways to Use Google Trends to Punch Up Your Content Creation. There are billions of searches performed in Google every year. Wouldn’t it be great to harness that information and use it at will? Want to use it to help drive your SEO and content creation efforts? How about to better understand your target audience’s behaviors and interests? Well, there is a way and a great tool to guide you. Google Trends is available, and once you start using it, you’ll find it hard to stop.