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Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

Mountain life | mountain | nature | nature photography | landscape photography | hiking | camping | travel | bucket list | Schomp MINI

Untitled // Tom Parker ( I may have posted this already)

tulipnight: Fire and Flame by ildikoneer on Flickr.

from For Emma, Forever Ago

An entry from Maja

Maja | For Emma, Forever Ago

from Mpora

22 Things Only Female Outdoor Adventurers Will Understand

Coffee in the mountains.