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When i first looked at this type i assumed it was made out of ink blots or something, but when i looked closer it was actually made from someones hands positioned to form an alphabet letter. The persons hands where even scanned in on a scanner to get this type.

This example of typography is very effective as the artist has played with the letters of the world to form an image of this word, this allows people to explore the image in more detail and depth and creates a greater understanding of the image.