Thinking, Fast and Slow eBook: Daniel Kahneman: Amazon.ca: Kindle Store Kahneman has done more to aid our understanding of how people think than any other author - he is 'the guy' everyone else quotes in their books. Foundational reading for anyone going into marketing/advertising.
This is the original book on emotional intelligence. Way before social scientists had the case studies to back up the efficacy of human relations, as well as its impact on the way we live and the way we work, Dale Carnegie had tried and tested his methods of positive influence enough times to know their effectiveness. Over 100 million copies later, the methods have proven themselves by withstanding the test of time.