“The best or nothing at all” – said Gottlieb Daimler automobile and inventor once.... Thus taking inspiration for our Mercedes-Benz onsite activation at the 2016 International Boat Show. By using an interactive touch screen photo booth to place our audience behind the wheel…. we allowed participants to experience the new C-300 coupe to drive consumer engagement, and gain the acceptance of the visitors as being a state-of-the-art vehicle. And we have the photos to proof it!