Tiny Prints >> sent 1/2015 >> $20 Gift! We Missed You Over the Holidays >> Rather than using customer inactivity beyond a certain point to trigger a win-back email, Tiny Prints examined inactivity during the holiday season and sent this segmented email out to all of those subscribers that’s didn’t make a holiday purchase. This is a smart, seasonally relevant twist on win-back emails. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud
West Elm >> sent 12/2014 >> Psst... you left this in your cart... >> West Elm is quick to respond to abandoned carts, sending their first cart abandonment email within 24 hours, but then they follow up with two additional emails over the next two weeks. While the primary message of each email in the series is the same, they mix up the secondary messaging, appealing to cart abandoners with three batches of alternative products. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud
Subject Line: Amaze Them Picking out the perfect gift for everyone on my holiday list can often be difficult and time consuming, but Sephora makes it easy with a gift giving email. The intriguing subject line prompts you to open and the use of first name personalization within the images helps grab attention and make the email feel more relevant. Although the email is long, there are several call to action buttons throughout, increasing chances for engagement.