How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
Moving Brands / We built a Processing tool to craft this dynamic logo, to help us understand how the pattern looks in motion, and to uncover the strongest, most interesting patterns. This flexibility is further exaggerated by the diverse colour palette.