American Airlines / identity redesign A new experimental identity created for a Victors and Spoils project aiming to help American Airlines reinvent itself after filing for Chapter 11 Bankruptcy protection in
. To advertise the forthcoming release of Godzilla, Legendary Pictures constructed a life-sized Tokyo street scene inside a building in downtown San Diego. When a simulated attack from the monster was imminent, participants were rushed into an elevator to escape to a higher floor. The escape plan then seemed to go awry and the roaring creature appeared outside the window (courtesy of a life-sized image on a high resolution LCD display).