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Melbourne Writers Festival | Elmwood | The world's most effective brand design consultancy

Melbourne Writers Festival | Elmwood | The world's most effective brand design consultancy

I feel like this some days...

Awesome Collection of Hidden Message Logos and clever logo creative designs, Hidden meaning logos, negative space logos, & logos with hidden design elements.

How some corporate logos evolved. Check out Apple!

How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.

365 on Behance

On January Vancouver-based illustrator, Jag Nagra embarked on a year-long project titled whereby she committed to create a new portrait of

Designed by Marco Recuero | More Info | Original Image | URL: ht...

Fan minus plug and fan, and maybe a better "r" i love this logo design

So simple and effective: three letters naturally form a family - designed by Herb Lubalin, 1980

Families logo by Herb Lubalin. Another striking example of "expressive typography".


Logo Inspiration

There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.

Very clever design!   Tuger Fitness logo creation by Emanuele Tabacco #logo #stationery #merchandise (Tabby Gennaro)

Tuger Fitness logo creation by Emanuele Tabacco (Tabby Gennaro) The thing I like about this logo is the creativity to make a tiger face of a man. It's a fun design that works well with the Tiger Fitness.

The word awesome should be written subliminally above this logo

25 Cleverly Designed Minimal Logo Designs for Inspiration

Words as images

Words as images

I love a smart logo, but I also like simple logos. I think that these are examples of good logos that just used simple type treatments to achieve a great result. All simple and eye catching

A concept that features an elephant head that you can't miss: "Elephant Design" - concept by Naftoli Mann, USA


This logotype features an elephant head that you cant miss. The font is very elegant and straight forward.

Twitter inspired golf logo.  #logo #design

50 Creative Logos Featuring Animals

this is a very simple design on how it says birdie pro shop and uses a golf club right above it. i think this design would be better if it had a picture of a bird holding a golf ball


"LOGO TYPE POSSIBILITY" The closed eye acts as the substitute for the two letters 'e' sitting in the word. The use of the eyes effectively communicate the meaning of "sleep"

this logo is extremely minimalist but gets the point across very well. The I in time is transformed into the shape of an analog clock. because the logo is a simple black of white, it gives the onlooker a very simple futuristic feel.

This is one of the best logos I've seen in a while. It's very simplistic, but incorporates the clever clock hands to depict the Y. Also a great brand name. I love visual 'tricks'. Only clever, simple ones, though.