"[Aristotle] used the term logos to refer to logical appeals and the term pathos to refer to emotional appeals. He believed that, in an ideal world, logic alone would be enough to persuade. He acknowledged, however, that in the less-than-ideal real world, effective arguments depend not only on logos and pathos, but also the writer's or speaker's credibility, which he called pathos" (4) Elements of Argument
Ethos, pathos, and logos are the official names of the 3 persuasive techniques you learned in the last video. In this fun video, you'll see a real-life situation and see how the appeals come into play!