"The commerce of art, for the artist, is about exchanging something with another. Maybe it is money, maybe it is an internal validation, maybe it is solely an enriching experience for the viewer but on some level there is always an act of exchange.
One of the guiding principles put forth in the book is to know yourself. These two humble words might be one of the hardest challenges a human, forget just an artist. will confront in their lifetime. Self evaluation is strewn with every emotion known to man as we attempt to get a glimpse of who we are and have become through our lifetime.