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Unsure if your business can benefit from Snapchat or Instagram? Wondering how other business-to-business (B2B) companies make use of these platforms? Theres no reason to limit B2B social media marketing to LinkedIn and Twitter. In this article, youll
In order for marketers to be satisfied with their social media efforts, they must first understand that the intangible benefits of a social media marketing strategy could be worth more than its effect on the bottom line.