Chrysler will run 70 ads and videos for the Dodge Durango between now and the end of the year, all featuring actor/comedian Will Ferrell embodying his Ron Burgundy character. Chrysler's ads promote the Dec. 20 debut of "Anchorman: The Legend Continues."
10 Spectacular Airport Lounges Around The Globe Impress With Their Unique Designs
This IKEA pop-up studio in Brooklyn prior to opening the Swedish brand's first retail store in the area introduced the community to IKEA and what it will offer. This experiential marketing tactic generates buzz and excitement around the store by attracting attention of passerby.