I am the kind of girl that has to get the most bang for my buck. This palette costs $14.99 at Ulta. It has 20 neutral eyeshadows and 10 vibrant lip colors....twice the product for than half the cost of the Naked palettes (no offense Urban Decay). Trust me, try this one; it isn't just a bargain - it's a really smart buy. And with a mirror and and applicators - it's truly portable...another great buy from Nyx...one of my new favorite, affordable makeup brands.