Integrity wins hearts ♡. Hot air (as in BS, aka lying) is repulsive. If you just have to hear yourself talk, then save it for someone who enjoys being lied to and won't promptly kick your butt to the curb, as anyone with an ounce of self-respect will do.
My wife is this to me. This is what made me want to be a better person voluntarily. The other two nagged, bitched, and I dreaded going home. My Sugrabritches has given me this gift, and I've become a person who will never push her to leave.