There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Envelope inspiration: rotate this picture so the gift bag (envelope) is lying on the long side. Use the gift tag to address your mail. For extra security use double sided sticky tape underneath the tag.
"A Superb example of ink illustration and line art. See how the ink lines flow and the whole piece sees harmony and peace with the Lions face! I love this piece of artwork! A lion that reminds me of Aslan with a mane with hair and flowers.