http://www.newnormal.co.za/work/kim-tracey-photography/ "The website was designed to draw a user’s focus to Kim’s artistic flair, evident in her photography, that is amplified in the design, while communicating her passion for wedding photography"
http://www.newnormal.co.za/work/bride-sidekick/ "The website had to follow suit, as it was important to create content and visuals that would engage with the right target market and wedding industry partners, while still remaining true to the original Bride Sidekick ‘differentness”.
http://www.newnormal.co.za/work/showroom/ "For the website it was important to communicate the same feeling you would find in store. We had to communicate what it looked like, their unique combination of modern and vintage items and their creative spin on things. It had to feel like you’re walking into the store"
http://www.newnormal.co.za/work/blooming-wonderful/ "Because they offer such a wide variety of creative items, the website had to be fairly minimalistic and simple – photos of their work will do the talking. And the biggest part of the website will function as a catalogue – for products brides can buy or décor rentals they can enquire about."
http://www.newnormal.co.za/work/sitting-pretty/ "Visually and functionally the website had to be aimed at stylish and trend conscious brides who would like someone else to take care of their wedding and all the details that goes with it."