http://www.newnormal.co.za/work/kim-tracey-photography/ "We created a new brand look that was not bound to a specific trend or style, but that was still creative and reflective of Kim’s unique personality as a photographer"
http://www.newnormal.co.za/work/bride-sidekick/ "For the new design, logo and tag lines it was essential that the brand remained recognisable, still reflecting the creativity and originality that Bride Sidekick is synonymous with, but transitioning into a mature version of that"
http://www.newnormal.co.za/work/lus-kitchen/ The strategy behind the branding was to create a handcrafted, homemade feeling with a natural touch. A brand that could live anywhere – as a stamp, on a blackboard, on a napkin or on a blog
http://www.newnormal.co.za/work/lus-kitchen/ Practically Lu needed a brand that can work onthego – with no lead times for printing and no expensive production costs. That is exactly what we gave her.
http://www.newnormal.co.za/work/leipzig/ Seeing as the team at Leipzig is made up of a variety of floral style experts, the brand look and feel could not be tied to a specific trend or style - the logo was no exception.
http://www.newnormal.co.za/work/lascocrete/ The brand and all its communication should reflect that it is grounded on trust and efficiency. All the designs, the general tone and language needed to be straightforward, credible and simple – thereby attracting a broad market, yet standing out from a monotonous group of competitors in this industry
http://www.newnormal.co.za/work/showroom/ Showroom is at the front end of trends with their concept of a hybrid space. Part café, part shop, and part function space - their logo had to summarise this fresh concept in a concise manner.
www.newnormal.co.za / The design for Mad About My Life had to reference the three areas of lifestyle coaching (Eating, Thinking and Moving) and how the integration of all three would ensure a positive and holistic outcome.
www.newnormal.co.za - the logo represents "kitchen dirt" – a stain of spilled coffee or wine…or even a smudge of chocolate brownie mix. Just like the logo, the blog gives structure to what seems like a mess in the kitchen.