http://www.newnormal.co.za/work/kim-tracey-photography/ "We created a new brand look that was not bound to a specific trend or style, but that was still creative and reflective of Kim’s unique personality as a photographer"
http://www.newnormal.co.za/work/bride-sidekick/ "For the new design, logo and tag lines it was essential that the brand remained recognisable, still reflecting the creativity and originality that Bride Sidekick is synonymous with, but transitioning into a mature version of that"
http://www.newnormal.co.za/work/lus-kitchen/ The strategy behind the branding was to create a handcrafted, homemade feeling with a natural touch. A brand that could live anywhere – as a stamp, on a blackboard, on a napkin or on a blog
http://www.newnormal.co.za/work/lus-kitchen/ Practically Lu needed a brand that can work onthego – with no lead times for printing and no expensive production costs. That is exactly what we gave her.
http://www.newnormal.co.za/work/leipzig/ Seeing as the team at Leipzig is made up of a variety of floral style experts, the brand look and feel could not be tied to a specific trend or style - the logo was no exception.