Personal Susanna Lily design studio logo branding animation featuring a monochrome color grade, minimalist shapes, and design elements. I used lilies in a hand-drawn style contrasted with a serif font and circular accents. Transparency layers are used throughout for depth. I chose to vary all-caps and lower case Cormorant Garamond for font contrast in semi-bold and medium weights. The simplicity of the text coupled with the detail of the illustration creates a modern vintage effect.
