Innovative engagement amplifies the power of mobile ad campaigns: KFC South Africa invited users to take part in a text-based adventure game. As part of the induction to the game, KFC asked game players to share the game with friends and recorded a massive 61% accept rate on these recommendations - powerful stuff!
One Week, Many Wins: The LoveWall Campaign on Mxit. Using Mxit Launch, we took only 1 day to build a competition mechanism app and published it in tandem with on-platform advertising, building a community of 254,058 subscribers in just 5 days.
Kotex ran a campaign targeted at girls aged 13 - 35 on Mxit, inviting them to subscribe to their brand page. Kotex also partnered with Kazazoom to build a quiz in the Ask Kim page on Mxit, that saw some great engagement - on average 14.7 minutes per user, on the quiz!