michaelg

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Why you need a brand strategy NOW!

Just because you haven't opened the doors to your business yet doesn't mean you haven't begun branding yourself - you need to plan a strategy now!

How psychology helps build brand loyalty

Effective brands have a strong identity that consumers can relate to. Much of this is driven by a deep understanding of psychology and brand marketers must

Digital Branding: A complete step-by-step guide to strategy, tactics and measurement

In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign stra