Philotimo is considered to be the highest of all Greek virtues which determines and regulates how someone should behave in their family and social groups. It is mostly about respect and doing the right thing. In its simplest form it means "doing good," and it ensures your behavior will make you stand out from others. It will demonstrate what kind of person you are and the manner in which you were brought up. Philotimo to a Greek is essentially a way of life.