An illustration made for the ads24 ‘Think Afrikaans’ campaign. We had to take a well-known Afrikaanssaying/icon to show that translation via English isn’t quite the same. T-shirts were made of all the chosendesigns.
A self promotional project with a sense of historical connection, tribal nature and quirkiness that is iconic with South Africa and shows present innovation and inspires possible future innovation that is possible through these characteristics.
