Matthew Smith
More ideas from Matthew
Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"

Fashion chain Superette did this great ambient to promote the sale on their short shorts. If women sat down on park benches while wearing short shorts they were spreading the campaign on their legs! Simply by imprinting the message from the benches on the