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In 1928,  Ann Turner Cook became the "Gerber Baby." The "Gerber Baby" symbol was introduced to help identify the new product. It was first used in a baby-food advertisement in Good Housekeeping. Within sixty days, Gerber Strained Foods using the "Gerber Baby" symbol had gained national recognition and it was distributed to various places throughout the United States. It became internationally recognized.

meet the original Gerber baby, Ann Turner Cook, who is now 84 years old. Photo by: Courtesy Gerber Foods The original Gerber baby Ann Turner Cook, the original face of the Gerber baby, grew up to become an English teacher and a mystery novelist.