MarkLives #AdChamps of the Month [Aug 2020] •
by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment.
MarkLives #AdChamps of the Month [May 2020] •
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that've connected and engaged with us during lockdown — Vodacom, SA Tourism, Spur and Dunlop — plus two honourable mentions, Toyota South Africa and Willowton Group.
MarkLives #AdChamps of the Month [Mar 2020] •
by Kyle de Waal & Morgan Botha. Chicken Licken, Absa, Gumtree, Property24 and MTN — our latest choice of South African ads that connect and engage.
Burger King's free 'Phil' burgers after grilling by journo •
Burger King South Africa has announced that all customers named Phillip, Philip or Phillipa de Wet will receive a lifetime voucher for one free Whopper, to be redeemed at any time, in any existing or future national store. The campaign, created by Publicis Groupe’s Saatchi & Saatchi and which initially ran as a Sunday Times […]
MarkLives #AdChamps of the Month [Feb 2020] •
by Kyle de Waal & Morgan Botha. Welcome to #AdChamps, a column where two 'millennials' celebrate the outliers — those special ads that connect and engage.
#CampaignRadar: #DecoloniseAutocorrect •
“If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages,” notes Steph van Niekerk, Grey/Liquid South Africa creative director. From this insight comes the #DecoloniseAutocorrect campaign for Savanna Cider. How is it that autocorrect has no problem recognising a […]
#CampaignRadar: A song for both the deaf, hearing communities •
September is Deaf Awareness Month, and this year MTN wanted to spread awareness of the emergency number *130*3272*29# for both the deaf and hearing communities. Ad agency Fort produced a hip-hop track and music video, DEFBARS, that speaks only to the deaf — a song just for deaf citizens, with a message only they could […]
#RugbyWorldCup: Inside Supersport's #GalleryOfChampions campaign •
by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.
#Campaigns: Gillette honours #GogoNozizwe & the women like her •
by MarkLives. We feature insight into the Nozizwe campaign for Gillette SA from Grey and SJ Myeza-Mhlambi of 7Films.
#CampaignRadar: Taking aim at victim-blaming #BlameNoMore •
The hip-hop industry has a bad reputation when it comes to promoting toxic masculinity and the objectification of women. Now Hype Magazine, TBWA\Hunt Lascaris and Tears Foundation, an organisation supporting survivors of sexual violence, have launched a new, national campaign calling out victim-blaming — #BlameNoMore. The campaign consists of a powerfully acted, thought-provoking short film […]
#Campaigns: Turning Hobbo's life around with #BiogenJourney •
by MarkLives. We feature insight into Biogen South Africa's #BiogenJourney campaign by Retroactive.
#Campaigns: Gun Safe Cities campaign shows cultural divide •
by MarkLives. We feature insight into the "Gun Safe Cities Live Activation" campaign by Havas Johannesburg which launched in July 2019.
#Campaigns: A surprising twist on the décor catalogue •
by MarkLives. This week we feature insight into Unilever's The Unclean Catalogue campaign for Cleanipedia SA by Digitas Liquorice Durban.
#CampaignRadar: When sisters need backup #NeedaSoulSister •
Client Chicken Licken, together with brand and communications agency Joe Public United, embraces women’s daily struggles to find an insightful and humorous way to market its SoulSister Party 4 meal for the first time. Produced and directed by Greg Gray of Romance Films, the campaign delivers a humorous performance by the singing Soul Sisters trio. […]