#AdChamps

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#AdChamps is a MarkLives column where two 'millennials', with a little help from the editors of MarkLives, celebrate the outliers — those special ads that connect and engage — and give their makers some feedback on what we think really works. Plus we'll still mention any #Campaigns or #CampaignRadars here :)

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Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment —our latest choice of South African ads that connect and engage. By Kyle de Waal & Morgan Botha.

MarkLives #AdChamps of the Month [Aug 2020] •

by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment.

MarkLives #AdChamps of the Month [Jul 2020]  by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Volkswagen South Africa’s Drive Local (Ogilvy Cape Town), Metropolitan’s Three Word Stories (Black River FC and M-Sports Marketing), Ackermans’ Faces of Change (99c), King Price Insurance’s Roadblock (Freckle), and Tops at Spar’s Seriously Responsible (TBWA\Hunt Lascaris Durban).

MarkLives #AdChamps of the Month [Jul 2020] •

by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Drive Local, Three Word Stories, Faces of Change, Roadblock, and Seriously Responsible.

by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that’ve connected and engaged with us during lockdown — Vodacom (Ogilvy Joburg), South African Tourism (MetropolitanRepublic), Spur (99c) and Dunlop (FCB Durban) — plus two honourable mentions, Toyota South Africa (FCB Joburg) and Willowton Group (Ogilvy Durban).

MarkLives #AdChamps of the Month [May 2020] •

by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that've connected and engaged with us during lockdown — Vodacom, SA Tourism, Spur and Dunlop — plus two honourable mentions, Toyota South Africa and Willowton Group.

by Kyle de Waal & Morgan Botha. Things are tough right now, with South Africa under covid-19 lockdown, so here’s our choice of brilliant ads that connect and inspire: Chicken Licken (social distancing), Pick n Pay (reminding us not to panic buy), Nando’s (inspiring us all), South African Tourism (reminding that we’ll be able to travel again), and our president, Cyril Ramaphosa (ably guiding our country).

MarkLives #AdChamps of the Month [Apr 2020] •

by Kyle de Waal & Morgan Botha. Here’s our choice of brilliant ads that connect and inspire us during these tough times of lockdown.

by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Chicken Licken’s Everyone’s Talking About It, Absa’s Baking Delights, Gumtree’s #TheLife ‘Kim & Kanye’, Property24’s #ThisisHome, and the latest MTN #DEFBARS.

MarkLives #AdChamps of the Month [Mar 2020] •

by Kyle de Waal & Morgan Botha. Chicken Licken, Absa, Gumtree, Property24 and MTN — our latest choice of South African ads that connect and engage.

Burger King South Africa has announced that all customers named Phillip, Philip or Phillipa de Wet will receive a lifetime voucher for one free Whopper, to be redeemed at any time, in any existing or future national store.

Burger King's free 'Phil' burgers after grilling by journo •

Burger King South Africa has announced that all customers named Phillip, Philip or Phillipa de Wet will receive a lifetime voucher for one free Whopper, to be redeemed at any time, in any existing or future national store. The campaign, created by Publicis Groupe’s Saatchi & Saatchi and which initially ran as a Sunday Times […]

by Kyle de Waal & Morgan Botha. Welcome to #AdChamps, a column where two everyday humans (you would probably call us millennials in your client briefs), with a little help from the editors of MarkLives, celebrate the outliers — those special ads that connect and engage — and give their makers some feedback on what we think really works.

MarkLives #AdChamps of the Month [Feb 2020] •

by Kyle de Waal & Morgan Botha. Welcome to #AdChamps, a column where two 'millennials' celebrate the outliers — those special ads that connect and engage.

“If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages,” notes Steph van Niekerk, Grey/Liquid South Africa creative director. From this insight comes the #DecoloniseAutocorrect campaign for Savanna Cider.

#CampaignRadar: #DecoloniseAutocorrect •

“If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages,” notes Steph van Niekerk, Grey/Liquid South Africa creative director. From this insight comes the #DecoloniseAutocorrect campaign for Savanna Cider. How is it that autocorrect has no problem recognising a […]

September is Deaf Awareness Month, and this year MTN wanted to spread awareness of the emergency number *130*3272*29# for both the deaf and hearing communities. Ad agency Fort produced a hip-hop track and music video, DEFBARS, that speaks only to the deaf — a song just for deaf citizens, with a message only they could hear.

#CampaignRadar: A song for both the deaf, hearing communities •

September is Deaf Awareness Month, and this year MTN wanted to spread awareness of the emergency number *130*3272*29# for both the deaf and hearing communities. Ad agency Fort produced a hip-hop track and music video, DEFBARS, that speaks only to the deaf — a song just for deaf citizens, with a message only they could […]

by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery on the eighth floor of the Capital Hill building in Benmore, Sandton, where media — including MarkLives — and rugby fans attended the sports broadcaster’s official 2019 Rugby World Cup launch. We also chatted to digital sports marketing agency, Retroactive, about the campaign.

#RugbyWorldCup: Inside Supersport's #GalleryOfChampions campaign •

by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.

We feature insight into the brief, creative idea and production challenges of the “Nozizwe” campaign for Gillette South Africa from Grey Johannesburg and the late Siphiwe “SJ” Myeza-Mhlambi of 7Films, which runs 8–31 August 2019.

#Campaigns: Gillette honours #GogoNozizwe & the women like her •

by MarkLives. We feature insight into the Nozizwe campaign for Gillette SA from Grey and SJ Myeza-Mhlambi of 7Films.

The hip-hop industry has a bad reputation when it comes to promoting toxic masculinity and the objectification of women. Now Hype Magazine, TBWA\Hunt Lascaris and Tears Foundation have launched a new, national campaign calling out victim-blaming — #BlameNoMore. It consists of a powerfully acted, thought-provoking short film and a followup discussion among influential public figures in the South African hip hop scene to start conversations, change misconceptions and empower women to speak…

#CampaignRadar: Taking aim at victim-blaming #BlameNoMore •

The hip-hop industry has a bad reputation when it comes to promoting toxic masculinity and the objectification of women. Now Hype Magazine, TBWA\Hunt Lascaris and Tears Foundation, an organisation supporting survivors of sexual violence, have launched a new, national campaign calling out victim-blaming — #BlameNoMore. The campaign consists of a powerfully acted, thought-provoking short film […]

We feature insight into the brief, creative idea, production challenges and results of the “#BiogenJourney” campaign for Biogen South Africa from digital sports marketing agency, Retroactive, which ran September 2018–June 2019.

#Campaigns: Turning Hobbo's life around with #BiogenJourney •

by MarkLives. We feature insight into Biogen South Africa's #BiogenJourney campaign by Retroactive.

We feature insight into the brief, creative idea, production challenges and results of the “Gun Safe Cities Live Activation” campaign, by Havas Johannesburg, which launched in July 2019.

#Campaigns: Gun Safe Cities campaign shows cultural divide •

by MarkLives. We feature insight into the "Gun Safe Cities Live Activation" campaign by Havas Johannesburg which launched in July 2019.

This time we feature insight into the brief, creative idea, production challenges and results of the The Unclean Catalogue campaign for Cleanpedia.com from Digitas Liquorice Durban, which launched in May 2019.

#Campaigns: A surprising twist on the décor catalogue •

by MarkLives. This week we feature insight into Unilever's The Unclean Catalogue campaign for Cleanipedia SA by Digitas Liquorice Durban.

Client Chicken Licken, together with brand and communications agency Joe Public United, embraces women’s daily struggles to find an insightful and humorous way to market its SoulSister Party 4 meal for the first time. Produced and directed by Greg Gray of Romance Films, the campaign delivers a humorous performance by the singing Soul Sisters trio.

#CampaignRadar: When sisters need backup #NeedaSoulSister •

Client Chicken Licken, together with brand and communications agency Joe Public United, embraces women’s daily struggles to find an insightful and humorous way to market its SoulSister Party 4 meal for the first time. Produced and directed by Greg Gray of Romance Films, the campaign delivers a humorous performance by the singing Soul Sisters trio. […]