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Core components of a marketing plan (strategy), based on our MBA lectures. Key components include 1) PEST, 2) SWOT, 3) 3 Cs analysis, 4) Goals and objectives clarification, 5) 4Ps strategy.The 3 Cs analysis guides the 4Ps strategy.

Core components of a marketing plan (strategy), based on our MBA lectures. Key components include 1) PEST, 2) SWOT, 3) 3 Cs analysis, 4) Goals and objectives clarification, 5) 4Ps strategy.The 3 Cs analysis guides the 4Ps strategy.

We either make ourselves miserable or we make ourselves strong. The amount of work is the same.

We either make ourselves miserable or we make ourselves strong. The amount of work is the same.