The Definitive Guide to Predictive Analytics: 10 Real-World Use Cases [Infographic]
Predictive analytics is part of audience targeting, using behavioral clusters, brand-based clusters, likelihood-to-buy algorithms, and many more predictive models. This infographic illustrates 10 real-world use cases of predictive analytics.
Better Targeting your Customers with CRM Value Chain Model
Better Targeting your Customers with CRM Value Chain Model. Today CRM is seen only as a software and IT solution for front and back office. This limits the application of CRM to only some business processes, excluding a lot of others. The benefit of the CRM value chain can be fully derived only if all the processes are integrated to work together to create greater value for the customer. #cleverism #operation #crmvaluechain
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How Mobile Apps Impact Consumer Shopping Habits [Infographic]
This article talks about how mobile apps impact consumer shopping habits. 52% of people surveyed used coupon apps one or twice a month. 57% of people said they research a product online when they want to learn more. 39% scan food and beverages when using a QR code. This is important for forecasters because they can see what people are looking at and how to forecast demand appropriately. L Steenbeeke.