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Conversion rate optimisation (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.
As a business owner you already know the immense value of your email list. This is probably the most important asset for any online business, but too often overlooked. I have recently had exponential growth in the number of subscribers on my email list and wanted to share these 4 easy steps I used to double my email open rate.