Reddi-Wip building, 8025 Melrose Avenue, Los Angeles, circa 1957 |
I’m sure this huge can of Reddi-Wip was a landmark that was hard to miss when passers-by passed by the corporate headquarters at 8025 Melrose Ave. This photo was taken circa 1957, by which time Reddi-Wip (which is whipped cream in a spray can) had been around for nearly 10 years. Judging by that woman on the sidewalk, I’d say the can must have been around 12 feet tall, including the stand. I doubt that anybody was going to miss it so I’m not sure that she needs to be pointing it out to anyone!
The Lost French Village of Hollywood
Completed in 1920, the charm & artistry of the French Village made it instantly popular with Hollywood’s creative elite. The charming French Pavilion had originally been home to the designer Adrian. By 1930, it had been taken over by writer Cyril Hume & his wife, actress Helen Chandler. Both were to achieve notable successes while living there, Hume as the screenwriter for Tarzan of the Apes for MGM & Chandler as “Mina,” in Dracula (1931), which was filmed just up the Pass at Universal.
French Village at Cahenga and Highland cornerThis little nestle of buildings was known as the French Village. It was set on a triangular plot of land at the point where Highland Avenue and Cahuenga Boulevard converged as they entered the Cahuenga Pass. This puts it roughly across the street from the front entrance of the Hollywood Bowl. It opened in 1920, and throughout the 1920s, 30s, and 40s, the French Village was home to a revolving community of actors, writers, costume designers, dance inst
Why LA’s Citadel looks like an ancient Assyrian palace
The Citadel. There’s a reason such a spectacular structure was built in an industrial place. Adolph Schleicher, founder of the Samson Tire & Rubber Company, had the idea for the building's construction. In 1929, just before the stock market crash, Schleicher didn’t just decide to build a factory in L.A. He wanted to go big. Palace big. Like the kind built for the Assyrian King, Sargon II. Soon after the factory opened, he was forced to sell it to the company now known as Uniroyal.
Aerial photograph of Farmers Market at Third St and Fairfax Ave, Los Angeles, circa 1940s |
Until I came across this circa-1940s aerial photograph of the Farmers Market at Third and Fairfax, I didn’t the roof was painted green (and still is.) This shot also reminds us that the area was also home to the Gilmore Stadium, the Gilmore baseball field, and right at the top, that white building is the Pan Pacific auditorium. But we can also see how empty the land around it was—especially to the east, which is where The Grove shopping center now is.