How to Validate a Business Idea Before You Start
As a mentor to thousands of clients over the years, one question I get most of the time is to…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a…
5 ways essential retailers can become more essential in wake of COVID-19
Alexis Vera, executive vice president at IDL, offers up five strategies for retailers deemed "essential" to help consumers and retailers interact in safe and informative store settings.
COVID-19 wage subsidy plan: traps for employers who rush workforce changes - Knowledge
There is a risk that nominating 'long term' casuals for the JobKeeper Payment may be later construed as evidence of a permanent relationship, which could expose the employer to potential misclassification claims which may result in liability for back-payments for unpaid employee entitlements.
Holding out for JobKeeper? There’s a cashflow catch you need to know about - SmartCompany
In order to be eligible to claim JobKeeper, employers must have already paid out employees’ wages from March 30 to the time they receive the payment.
5 trends shaping the future of in-store retail experiences
Bobby Marhamat, CEO of Raydiant, writes that if retailers give customers what they want they can ensure retail success this decade by taking advantage of the top five trends shaping the future of the in-store experience.
6 things you must do to ace remote meetings
Collaborating from afar has the potential for distraction and miscommunication, but best practices can help teams work in lockstep.
5 Remote Work Resources to Work From Home Productively
If you're new to remote working or trying to figure out how to work from home, these tips will help you stay productive.
68% of Entrepreneurs Not Looking for Gig Work - Small Business Trends
In the fourth edition of the Megaphone of Main Street report from SCORE, SCORE shares the latest entrepreneur statistics from it's extensive study.
Instagram removing likes is about money, not mental health
Instagram has said that making likes private will help make the social media platform feel less like a "competition", thereby improving users' mental health. However, Murmur's Dave Leggett thinks that's "bullshit". It's not a mental health initiative, he says, it's about getting small businesses to spend more on ads.