ID&B portfolio 1: homeware packaging design

Our packaging design projects generally start with brand strategy and product segmentation, brand architecture, planogram and merchandising analysis. Then the creative phase of name creation, trademark design, packaging design, dieline development and prototyping. Finally, print standards, artworking and production quality management for large scale rollouts or small bespoke limited editions.
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Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

ID&B is a branding agency in Cape Town. Our focus is brand strategy, brand identity and packaging design.

MWA. Name creation, trademark design and packaging design for premium kitchenware product range for leading South African retailer, Checkers.

Name creation, trademark design and packaging design for premium kitchenware product range for leading South African retailer, Checkers.

Trademark and packaging design for range of 45 skus for local and export markets. Project included the design and prototyping of custom-designed dielines for hanging display boxes that would reinforce strength of packaging material, protect products and enable optimum merchandising. Shown below are a range of photographs from prototyping phase, production management through to the final phase. Shoprite Checkers Liquorshop private label.

ID&B is a branding agency in Cape Town. Our focus is brand strategy, brand identity and packaging design.

Artisan. Range of premium knives. Name generation, trademark design and packaging design for premium range of stainless steel kitchen knives for South Africa's leading retailer, Checkers. ID&B design and branding. www.idandb.com

ID&B is a business innovation, brand strategy, identity and communications design studio based in Cape Town, South Africa.

Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

Simple design grid standardised across multiple packaging formats and dielines all geared towards streamlining of Prochef brand and neat standardization of retail merchandising.

Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

Prochef. Minimal and contemporary design grid standardised across extensive product range with multiple packaging formats, sizes and dielines. The re-design of the packaging enabled streamlining of merchandising through the visual brand, creating standardization for best effect in merchandising in medium to large scale retail environments in South Africa and Africa. Private label, Shoprite Checkers, Africa's leading retail group.

Vittora. Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Vittora. Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Vittora. Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Vittora. Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Vittora. Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Vittora. Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

Name creation, trademark design, brand development, art direction and packaging design. Commissioned by the Shoprite Checkers Group for their private label range of expresso makers.

MWA. Name creation, trademark design and packaging design for premium kitchenware product range for leading South African retailer, Checkers.

Name creation, trademark design and packaging design for premium kitchenware product range for leading South African retailer, Checkers.

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