Albert Einstein quote for children and reading: "“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” Maybe adults should be read fairy tales as well.
I actually conducted this experiment at the American Royal this year for the kids on field trips. I work for a salt company and this was one of our "attractions". The kids thought I was super cool! Sure smells like burning pickles though.