The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to a local nonprofit, a special event, or a community project, as well as for an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. This book can be accessed at Inyathelo's Book Lounge.
Fundraising for Social Change has become one of the most widely used books on fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers information that has made the book a classic: proven know-how on asking for money, planning and conducting major gift campaigns, using direct mail effectively, and much more. This book can be accessed at Inyathelo's Book Lounge
In this practical guide, fundraising consultant Mal Warwick introudces a new and revolutionary approach to fundraising strategy and planning. Shows NPOs how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet these goals. This book can be accessed at Inyathelo's Book Lounge.
A practical guide to any newcomer in the field of alumni relations. An overview of the inner workings of the alumni world providing practical advice. This book can be accessed at Inyathelo's Book Lounge.
This book shows non-profits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society. It uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media.
Raising money in the competitive nonprofit world means building strong, lifelong relationships with donors through effective, appropriate marketing and communication. Fundraisers everywhere know the importance of developing effective marketing and communication skills, but the right tools and advice are often hard to find. This book offers an accesible, timely guide to the benefits of applying relationship marketing methods in the fundraising arena.
The Guide to Better Communications and Stronger Relationships, written by fundraising experts Tom Ahern and Simone Joyaux, is a new, winning guide to making disappointing donor retention rates a thing of the past. For the first time in one book, nonprofit professionals will find an in-depth analysis of the two things that matter most to long-term fundraising success. This book can be accessed at Inyathelo's Book Lounge.
This is your one-stop, no-nonsense guide to charitable activities. Inside you'll find lots of strategies for philanthropic work such as volunteering your time, raising funds, donating your own cash or expertise, impact investing, and social entrepreneurship. You'll also find lots of case studies from charities big and small to show you what works and what doesn't. This book can be accessed at Inyathelo's Book Lounge.
A highly practical guide to prospect research. It explains how to conduct in-depth research into a person, company or charitable foundation, and how to use the information to recommend a line of approach most likely to succeed. Includes a detailed source list of books, online suppliers and Internet websites for all eading countries so that one can research the best prospects for your needs worldwide. This book can be accessed at Inyathelo's Book Lounge.
The author gives advice, insider tips, and recommendations for which she usually commands tidy sums, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email. And while it is not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming. This book can be accessed at Inyathelo's Book Lounge.