Competing Against Luck: The Story of Innovation and Customer Choice by [Christensen, Clayton M., Dillon, Karen, Hall, Taddy, Duncan, David S. ]

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one.

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by [Fitzpatrick, Rob]

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by [Fitzpatrick, Rob]

European Casebook on Implementing Service Strategies (Eur... https://www.amazon.com/dp/0130971308/ref=cm_sw_r_pi_dp_x_G11zybTY2PDZ5

European Casebook on Implementing Service Strategies (Eur... https://www.amazon.com/dp/0130971308/ref=cm_sw_r_pi_dp_x_G11zybTY2PDZ5

Customer Capitalism : The New Business Model of Increasing Returns in New Market Spaces (Paperback)--by Sandra Vandermerwe [2005 Edition]

Customer Capitalism : The New Business Model of Increasing Returns in New Market Spaces (Paperback)--by Sandra Vandermerwe Edition]

From Tin Soldiers to Russian Dolls: Creating Added Value Through Services by SANDRA VANDERMERWE (1994-09-08)

From Tin Soldiers to Russian Dolls: Creating Added Value Through Services by SANDRA VANDERMERWE (1994-09-08)

Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)

Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)

The Eleventh Commandment: Transforming to

The Eleventh Commandment: Transforming to

Sandra Vandermerwe - books, articles & extracts

Breaking Through: Implementing Disruptive Customer Centricity (Hardcover)

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