Ideo is the mattress startup wanting to look after your sleep with its eommerce store and self-designed product.

Ideo is the mattress startup wanting to look after your sleep with its eommerce store and self-designed product.

ideo queen size mattress ready to be delivered.

ideo queen size mattress ready to be delivered.

Unboxing our Ideo foam mattress

Initially we were skeptical about changing over to a foam mattress, however, after some thorough research and the night , no questions asked, money back .

A good night's sleep for greater days

A good night's sleep for greater days

ideo foam combination infographic

ideo foam combination infographic

The ideo mattress

The ideo mattress

The ideo mattress. Our goal was to create one perfect mattress, the only mattress you will ever need. Our mattresses love all shapes and sizes, even the extraordinary.

The ideo mattress. Our goal was to create one perfect mattress, the only mattress you will ever need. Our mattresses love all shapes and sizes, even the extraordinary.

Ideo delivers a high end mattress from the factory to your door for free anywhere in South Africa, cutting out the middleman.

Ideo delivers a high end mattress from the factory to your door for free anywhere in South Africa, cutting out the middleman.

The ideo mattress. Latex, memory foam. Free delivery anywhere in South Africa.

We chat to Robin Jones, whose ideo e-commerce start-up will deliver a high-quality mattress to your door at the click of a mouse.

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