Yvon chouinard

The octogenarian entrepreneur, who prefers gardening to meetings, says capitalism is destroying earth

Over thirty years ago, #pataloha shirts were born. Here, Yvon Chouinard keeps his tuxedo respectable with an early prototype in 1985. Photo: Rick Ridgeway

Yvon Chouinard

The outspoken and environmentally conscious co-founder of the outdoor-clothing brand talks about ancient socks, misbehaving with a knight and why carbon steel is better than stainless

For years, Yvon Chouinard kept his eco-conscious, employee-friendly practices largely to himself. Now megacorporations like Walmart, Levi Straus and Nike are following his lead.

Global sportswear brand Patagonia are passionate about the great outdoors, and the role we play within it. On the one hand, their clothes are tough, durable and built to last, designed to withstand the wildest and most remote adventures the planet has to offer. But Patagonia are also deeply aware of the destructive impact clothing...

Environmental sustainability is a strategic business priority for a growing number of executives. Here are three lessons that purpose-driven leaders can learn from Patagonia's bold move.

Patagonia's founder, Yvon Chouinard, has revised and expanded his beloved book Let My People Go Surfing, which features a new foreword by Naomi Klein.