Spotify branding

Advertising

Discover what motivated us to create our new design system, how it’s structured, and how it’s different from what we’ve tried before.

Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly the same. So how could we recap each fan’s year in a way that was unique to them?With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate th…

With the ambition to unify Spotify’s global marketing work, we created a directional design system containing three different articulations of the brand. The directions called Focused, Playful and Editorial each express the brand in a unique way and can b…

The Spotify brand book showcased on the page was created using the Gingersauce platform. It is not an official one and was created for illustrational purposes only. The Spotify guidelines that are authentic to the brand can be found on their website. Gingersauce is a universal tool capable of building brand books of any style, […]

Spotify 2020+ Design System With the ambition to unify Spotify’s global marketing work, we created a directional design system containing three different...

Spotify's new identity, branding and launch campaign for its weekly playlist.

Creative Advertising Campaign

Spotify is famous for its holiday marketing campaigns inspired by the culture we live. They hit its target audience straight in the heart. Let's take a closer look at six of them.