Philip kotler

With the rise of the internet and the advent of new concepts like social media, e-commerce and digital marketing, critics started questioning the relevance of the classic Four Ps model of marketing. Yet Kotler chooses to staunchly defend the concept

Ilustración de Philip Kotler www.rootstudio.es

I recently delivered a keynote at a conference on modern entrepreneurship. A new entrepreneur asked me, “What three things do you think I should do to

Philip Kotler

This used book is in Very Good condition. Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by…

​​Philip Kotler, affectionately known as the “Father of Modern Marketing,” says marketers must stop being wasteful and go back to the original ideas of creating, communicating and delivering value to their target market

Kotler On Marketing: How To Create, Win, And Dominate Markets

Five Product Levels indicate the value that consumers attach to a product. They will only be satisfied when the specified value is identical

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and pre...

#MarketingMonday #Quote "The art of marketing is the art of brand building. If you are not a brand, you are a commodity." - Philip Kotler