Micro brand watches

The Scout Sniper is made by the Borealis Watch Company, a micro brand that is “dedicated to the production of professional, reliable, affordable watches.” This is just the sort of…

Paris, Haute Couture and summer on the French Riviera – France has elegance ingrained into its very soul. Wrist-worn style is something we are used to seeing from both Cartier and Chanel, while Hermès has evolved into a serious horological prospect – take their sporty H8-series this year. But for the more budget-conscious, there is … Continued

Welcome to the Worn & Wound Micro-Brand Digest, a semi-monthly roundup of all the new micro-brand news we’re following, from concepts that show promise, to kickstarter launches to restocks, and everything in between. Small independents, and affordable micro-brands spurred the creation of Worn & Wound over 10 years ago, and they still drive our enthusiasm […]

Welcome to the Worn & Wound Micro-Brand Digest, a semi-monthly roundup of all the new micro-brand news we’re following, from concepts that show promise, to kickstarter launches to restocks, and everything in between. Small independents, and affordable micro-brands spurred the creation of Worn & Wound over 10 years ago, and they still drive our enthusiasm […]

Welcome to the Worn & Wound Micro-Brand Digest, a semi-monthly roundup of all the new micro-brand news we’re following, from concepts that show promise, to kickstarter launches to restocks, and everything in between. Small independents, and affordable micro-brands spurred the creation of Worn & Wound over 10 years ago, and they still drive our enthusiasm […]

The right little touches add up to a lot of watch.

Earlier this year we featured a watch in our Micro-Brand Digest series from a Texas based brand called Trafford, which has just formally launched on Kickstarter as of last week. The watch is the Crossroads, and it represents a new American design language that is not (overtly) referential to any specific heritage. It’s carving its […]

UPDATED Oct 5th, 2021* I wish I'd gotten to this sooner, but better late than never, right? Now well into the latter half of the year, there have been...

Given Germany’s reputation for meticulous craftsmanship, it’s no surprise that the best German watch companies deliver brilliant design and pure technical prowess. In turn, Germany might be the one country ...

Resco is an industry leader in the current microbrand market. The superiority of their products thwarts most competition, and that’s why they may not be

In my review of the Manchester Watch Works Tatoskok*, I promised I would soon review the newest MWW venture. Well, you didn’t have to wait long. Not three days later,…

Armin Strom reinvents the date function with the new Orbit. Full details and pricing of the Armin Strom Orbit ST22-GEFD.75.ST: €31,300 / $29,500

TACTICO WATCHES is raising funds for CREPAS Plongeur Extreme Dive Watch with ETA 2824-2 Elaboré on Kickstarter! SWISS MADE timepiece. Unique opportunity to get our first ceramic bezel watch! Limited early bird slots! Fantastic stretch goals!!

Geneva Watch Days is upon us. One of the most important watch events of the year is finally here and MICROMILSPEC has chosen this befitting occasion to...

Lenvino Watch Co., launched in Hong Kong in 2017, is described by its founders as "a group of watch addicts with the passion and constancy of traditional watch craftsmanship" who aim to "awaken people’s minds about the core function of a watch." In 2017, Lenvino launched its first Kickstarter campai

For micro-brand watch enthusiasts, Halios is one of those brands whose releases cause a particularly high level of excitement. The mix of infrequent new models and scarcity once available with a unique aesthetic and high value level make them almost irresistible, especially for dive watch fans. In many ways, Halios represents the modern incarnation of […]

HELM Watches Khuraburi