Oscar Wilde once said, "Sarcasm is the lowest form of wit but the highest form of intelligence." Regardless, PR experts and marriage counselors often advise their clients to stay away from it. The reason is simple: this form of expression can sting others, hurting people and harming relationships. As a communication tool, it dances on the edge of conflict.
Don't judge a social media page by its likes. Sometimes the best content comes from the smallest creators. But just as good books can have beautiful covers, so can big accounts share quality material. Plus, if we're talking about relatability, the sum of its fans can actually be a good indicator of a project's success.