Brands should be regarded as living things. As with all living things, they must grow, change, and evolve. Simply remaining stagnant will eventually "kill" a brand. Consumers' needs and industry trends go changing as well. Your brand needs to reflect these changes to keep connecting with customers. Brand Strategy article written by Laura Amarillas for Gialli Marketing.
2023 is the year design trends have something for everyone – from Retro Logos, Folk Botanicals, and Rich Jewels Tones to Distorted Type and Gradients. Will you try one of these trends, or start one of your own? The sky’s the limit!