Fan engagement

A recent study by Adweek reveals a compelling statistic: 73% of sports marketers are convinced that the key to unlocking future fan engagement lies in the realm of experiential marketing.The emerging technology playing a key role in this shift? Mixed reality. At Interactive Entertainment Group (IEG), they are not just spectators of this change, but active participants, steering the course of innovation and defining the future of fan engagement. Click the pin to learn more.

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LAFC is a world-class football club representing Los Angeles and committed to delivering an unrivaled fan experience.

The Winter Classic pits two popular hockey teams in an outdoor matchup. The event has proven an effective marketing investment for Bridgestone.

Think Fast digital activity was created as part of Expo 2023 Green Zone at FIFA Fan Festival at Al- Bidda Park, during world cup 2022 Qatar.

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To create fan events where the fans are—and not just in their living rooms—ESPN launched an event series surrounding tentpole moments in sports.

Rooter was launched as a platform to bridge the gap in the sports fan engagement market through a tech product. Its launch coincided with the Euro 2016, and later, it added cricket, tennis and other sports to its folio.

Channel 4, Tesco, Virgin Money: Everything that matters this morning – Marketing Week https://www.marketingweek.com/everything-that-matters-this-morning-6-july-2020/

Sports fans’ experiences have traditionally revolved around the action on the court or field.

There are no time outs in the business of sports.

See how Bud Light, Visa, Barstool Sports, and others are tapping into the school spirit on game days.

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The third edition of the tournament saw brands like Scotiabank, Molson, Samsung, and Adidas cater to hockey fans with product integration activations, hockey-theme lounges, and family-friendly activities inspired by the winter sport.

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Make your wedding program stand out with our elegant program fans. Choose from a variety of designs including rustic, boho, floral and more.