"Developed with pediatric dermatologists, all CeraVe baby skincare products are formulated with ceramides to help maintain your baby's natural skin barrier. Help keep your baby's skin clean, hydrated and protected in three simple steps: 1. Gently cleanse baby's skin and hair with tear-free CeraVe Baby Wash & Shampoo 2. Moisturize and maintain baby's protective skin barrier with CeraVe Baby Moisturizing Lotion 3. Help treat and prevent diaper rash with CeraVe Baby Healing Ointment"