There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This is a really nice, modern logo. The font isn't really capturing,although simplicity catch my eye, but the use of the clock being applied to fill in the missing letters is really creative, the gradient background gives good surrounding depth.
"We’d just finished a heli ski run in the Selkirk Mountains of British Columbia, Canada and were waiting for the heli to pick us up. The sun was just about to set when I decided to grab these photos of my ski model." Wow I'm sooo jealous.