The use of digital health technologies and social media has transformed the exchange of healthcare data, with mobile apps monitoring everything from blood sugar to medication adherence, and text-based reminders urging smokers not to give into that craving. This infographic also presents data on the role of search engines in healthcare research, how social media creates more engaged and aware patients, and how digital healthcare is affecting today's industry.
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Healthcare Online | The increased cost and complexity of healthcare options today is driving people to research more online. 31% of people ages 18-24 who own a smartphone/tablet use the device daily to research a health issue. And just like their patients, physicians are also turning to the web for information. #healthcare #pharmamktg #hcsm #hcmktg #healthIT #mHealth
It visualises a closer look at how patients are becoming more empowered in their healthcare decisions and how physicians and healthcare marketers are evolving with this digital direction. The infographic covers patients, doctors, and health/pharma marketers, by showing how each group is adapting to the new digital age