Happinesmasiy

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Read more: https://www.luerzersarchive.com/en/magazine/print-detail/starburst-46649.html Starburst Campaign for Starburst brand fruit chews. Tags: TBWA\Chiat\Day, New York,Jim LeMaitre,Starburst,Lacey Waterman

Great piece of copy from Starburst. It's not typical copy which is seen a lot in advertising. "ENJOYED BY PALE PEOPLE WHO BURN EASILY". The key message here is that it's for everyone whether they suit a tropical climate or not.

Every copywriter should study what’s below that headline. The argument is simple, rational and brilliant.

1951 newspaper ad for the Red Skelton radio show designed by Lou Dorfsman

A 1951 newspaper ad for the Red Skelton radio show designed by Lou Dorfsman. The concept behind the ad was that an advertiser could just buy a single spot on the show instead of sponsoring the entire program.

Thomaz Bregantin

Thomaz Bregantin

This is an advertisement which shows copy. The sentence is not a headline but complements with the advertisements. The sentence can persuade people to eat the cup noodles as it shows that the noodles are easily accepted by Swedens despite the fact that they are new to the Swedens' taste buds. This shows that the cup noodles is very tasty.

Copy : The text helps introduce cup noodles to Sweden as it is new to the country. It helps the people to understand the concept on "cup noodles" as well by using the "about 3 minutes" of cooking time as the time Swedes will accept the cup noodles.

Thomaz Bregantin

Thomaz Bregantin

More brilliant ad work from Tom McElligot.

More brilliant ad work from Tom McElligot.

Investor Assist long copy ad from Meerkats

Meerkats - The Creative Business Solutions Company

Majestic Athletic - zacmilner.com

Majestic Athletic - zacmilner.com

4604290564

4604290564