Great piece of copy from Starburst. It's not typical copy which is seen a lot in advertising. "ENJOYED BY PALE PEOPLE WHO BURN EASILY". The key message here is that it's for everyone whether they suit a tropical climate or not.
A 1951 newspaper ad for the Red Skelton radio show designed by Lou Dorfsman. The concept behind the ad was that an advertiser could just buy a single spot on the show instead of sponsoring the entire program.
Copy : The text helps introduce cup noodles to Sweden as it is new to the country. It helps the people to understand the concept on "cup noodles" as well by using the "about 3 minutes" of cooking time as the time Swedes will accept the cup noodles.