Bought media: media you pay for like print ads and banner ads. Owned media: media you own and control such as your company website and blog or newsletters and digital magazines your organization publishes. Earned media: exposure you “earn” by posting content on social networks, forums, and websites that you do not own. Examples are comments posted on blogs, photos shared on Facebook, or videos uploaded to YouTube.
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Integrating Owned Media, Earned Media, and Paid Media
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